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USE CASE · MARKETPLACES AND PLATFORMS

Distinguish genuine users, AI-assisted users and autonomous agents

Two-sided platforms depend on trust between strangers. As synthetic activity grows, platforms need more than a bot score: they need to know what kind of actor is on each side, and who stands behind it.

ACTOR TRUST RECEIPT

Illustrative
Actor
AI Agent
Agent identity
Verified
Principal
Verified organisation
Authority
Verified
Requested action
Inside delegated scope
Human approval
Not required by mandate
Mandate status
Valid
12:44 UTCact_4c7m10...

In short

For marketplaces, Proof of Actor is designed to classify interactions as Human, Human + AI, Authorised Agent or Unverified, so platforms can set different rules for each without blocking legitimate automation or penalising genuine users.

The question

Is this buyer, seller or listing backed by a real human or an accountable principal?

Context

Beyond blocking bots

Marketplaces fight fake accounts, scripted listings, scalping and synthetic engagement. Bot management helps at the traffic layer, but it answers whether traffic looks automated, not whether an actor is legitimate. A seller's inventory agent and a scalping script both look automated.

Meanwhile real users increasingly bring AI assistants with them, and buyers may send agents to negotiate. Treating all automation as hostile pushes legitimate agents to disguise themselves as humans, which makes everyone harder to trust.

Proof of Actor is designed to let platforms ask for the right evidence in the right place: personhood at sign-up, control for high-value actions, and authority for agents acting on a principal's behalf.

Where platforms need actor evidence

  • Account creation and seller onboarding
  • Listings and offers created at scale
  • High-value transactions and payouts
  • Messaging between buyers and sellers
  • Agents negotiating or purchasing for users

What Proof of Actor is designed to establish

Trust layers this context needs

Each context asks for a different slice of the trust stack. These are the layers that matter here.

Personhood

A real human stands behind each account.

AI participation

AI-assisted activity is visible, not hidden.

Delegation

Agents identify their principal.

Scope of authority

Agent actions stay inside their mandate.

Policy

Typical policy

Proof of Actor supplies the evidence. Your organisation sets and discloses the policy.

HUMANHUMAN + AIAUTHORISED AGENT
Proposed APIMarketplace policy
// Proposed API - illustrative only
policy.allow({
  actor: ["human", "human_ai", "authorized_agent"],
  agentAuthority: { required: true },
  unverified: "review"
});

FAQ

Frequently asked questions

Is this bot detection for marketplaces?

No. Bot detection asks whether traffic looks automated. Proof of Actor asks what kind of actor is present, whether automation is legitimate, and who stands behind it, so platforms can welcome authorised agents and still protect users.

What happens to unverified actors?

Unverified does not mean malicious. It means the trust relationship is unknown. The platform decides the policy: allow, limit, review or request more evidence.

How are verified bots different from authorised agents?

A verified bot proves which operator sent the traffic. An authorised agent, in Proof of Actor's model, also carries its principal and the scope of what it may do, checked per action.

What interaction do you struggle to trust?

Design partners help define the evidence that would change their decisions. Tell us about yours.