Skip to content

USE CASE · REVIEWS

Toward Verified Human Review and Verified Buyer + Verified Human

Reviews are only useful if a real customer wrote them. Generative AI makes convincing reviews effectively free to produce, at any volume, in any voice.

ACTOR TRUST RECEIPT

Illustrative
Actor
Human
Personhood
Verified
Identity
Verified privately
Presence
Continuous
Human control
High confidence
AI involvement
Low
Session continuity
High confidence
12:41 UTCact_91fk28...

In short

For review platforms and merchants, Proof of Actor is designed to support review signals such as Verified Human Review and Verified Buyer + Verified Human: evidence that a real, present person wrote a review, combined with the platform's own proof of purchase.

The question

Was this review written by a real person who actually bought the product?

Context

Purchase is not authorship

"Verified purchase" proves a transaction occurred. It does not prove who wrote the review, whether a human wrote it at all, or whether one person is writing on behalf of many accounts.

Detecting AI-generated text after the fact is unreliable and adversarial. Establishing who is acting at the moment of writing is a different, more tractable question.

Proof of Actor is designed to add the actor layer to the purchase layer, so platforms can show readers something more meaningful than a star count.

Review trust problems

  • AI-generated reviews at scale
  • One actor operating many reviewer accounts
  • Incentivised reviews written by third parties
  • Reviews posted by agents without disclosure

What Proof of Actor is designed to establish

Trust layers this context needs

Each context asks for a different slice of the trust stack. These are the layers that matter here.

Personhood

A real human wrote the review.

Presence

They were present when it was written.

AI participation

Material AI authorship is visible.

Identity

Optionally linked privately to the verified buyer.

Policy

Possible review badges

Proof of Actor supplies the evidence. Your organisation sets and discloses the policy.

VERIFIED HUMAN REVIEWVERIFIED BUYER + VERIFIED HUMAN
Proposed APIReview policy
// Proposed API - illustrative only
policy.require({
  actor: "human",
  presence: "current",
  aiAssistance: ["none", "declared"],
  identity: "undisclosed"
});

FAQ

Frequently asked questions

How can platforms tell if a review is AI-generated?

Judging text alone is unreliable. Proof of Actor is designed to establish who was acting when the review was written: a present human, with AI participation graded and visible, which is a more robust basis for a badge.

Is Verified Human Review available?

Not yet. It is a concept the brief describes for the future. Proof of Actor is in development, and these badges illustrate what the infrastructure is designed to support.

Would reviewers have to reveal their identity?

No. A review can be verified as written by a real human with identity undisclosed to readers and to the platform beyond what it needs.

What interaction do you struggle to trust?

Design partners help define the evidence that would change their decisions. Tell us about yours.